Repeated exposure to hyperpalatable foods increases cravings from "summary" of The End of Overeating by David A. Kessler
When we eat foods that are high in sugar, fat, and salt, our brains light up with pleasure. We feel good in the moment, but this experience can quickly turn into a craving. The more we are exposed to these hyperpalatable foods, the stronger our cravings become. Our brains start to associate these foods with pleasure, making us seek them out even more. This cycle of craving and consumption is reinforced every time we indulge in hyperpalatable foods. Each time we eat them, our brains release dopamine, a neurotransmitter that plays a key role in pleasure and reward. This dopamine release creates a powerful connection between the food and the feeling of pleasure, leading us to crave it even more. Over time, our brains become wired to seek out these hyperpalatable foods. We start to anticipate the pleasure that comes with eating them, leading to intense cravings that are hard to ignore. This constant exposure to foods that are designed to be irresistible can make it difficult to resist temptation and make healthier choices.- We need to be mindful of the foods we are eating and make a conscious effort to avoid hyperpalatable options. By reducing our exposure to these foods, we can start to retrain our brains and decrease the intensity of our cravings. It may not be easy, but taking control of our eating habits is essential for our overall health and well-being.
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