Food cues activate brain dopamine pathways from "summary" of The End of Overeating by David A. Kessler
When we see, smell, or even think about food, our brain gets a hit of dopamine. This neurotransmitter is known as the "feel-good" chemical because it makes us feel pleasure and reward. This is a natural response that has helped humans survive for centuries. When our ancestors found food, dopamine would be released in their brains, encouraging them to eat and store up energy for times when food was scarce. However, in our modern environment, food cues are everywhere. From billboards to television commercials to the smell of baked goods wafting out of a bakery, we are constantly bombarded with triggers that activate our dopamine pathways. This can lead to overeating, as our brains are constantly being rewarded by the anticipation of food. The pr...
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