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Understanding user goals and intentions is crucial for good design from "summary" of The Design of Everyday Things by Don Norman

To design well, we must understand our users. We need to know what they want to accomplish, what their goals are, and what their intentions are. Without this understanding, we run the risk of creating designs that are confusing, frustrating, and ultimately unusable. When we design with the user in mind, we can create products that are intuitive, efficient, and satisfying to use. Understanding user goals and intentions is crucial because it allows us to tailor our designs to meet the needs and expectations of our users. By understanding what users want to achieve, we can create interfaces that support their goals and guide them towards successful outcomes. This requires us to step into the shoes of our users, to see the world from their perspective, and to empathize with their needs and desires. By understanding user goals and intentions, we can design products that are easy to learn and easy to use. When we know what users are trying to accomplish, we can simplify the task at hand, streamline the user experience, and eliminate unnecessary steps and distractions. This makes it easier for users to achieve their goals, reduces the cognitive load on their minds, and increases their overall satisfaction with the product. Good design is all about creating products that are in harmony with the way users think, feel, and behave. By understanding user goals and intentions, we can design products that feel natural, intuitive, and seamless. We can anticipate users' needs, provide them with the right information at the right time, and guide them towards successful outcomes. This creates a sense of flow, a feeling of being in control, and a sense of accomplishment that keeps users coming back for more.
  1. Understanding user goals and intentions is the key to good design. It allows us to create products that are not just functional and efficient, but also delightful and engaging. By putting the user at the center of the design process, we can create products that are truly user-centered, that resonate with users on a deep emotional level, and that ultimately stand the test of time.
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The Design of Everyday Things

Don Norman

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