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Understanding the impact of hierarchy in design from "summary" of The Big Book of Graphic Design by Roger Walton

Hierarchy in design refers to the way in which elements are organized within a composition to establish a clear visual order. By understanding the impact of hierarchy, designers can effectively guide the viewer's eye through the design, ensuring that important information is noticed first. This concept is crucial in graphic design as it helps create a sense of structure and prioritization within a layout. One way in which hierarchy can be established is through the use of scale. By varying the size of different elements, designers can emphasize certain parts of a design over others. Larger elements tend to grab more attention, while smaller elements are perceived as less important. This allows designers to control the flow of information and direct the viewer's focus accordingly. Another important aspect of hierarchy is contrast. By using contrasting elements such as color, texture, or shape, designers can create visual interest and sepa...
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    The Big Book of Graphic Design

    Roger Walton

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