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People are drawn to images more than text from "summary" of 100 Things Every Designer Needs to Know About People by Susan Weinschenk
Visual information is processed faster by the brain than text. This is because the brain can understand and interpret images simultaneously, while text requires sequential processing. When people are presented with a choice between reading text or looking at an image, they are more likely to choose the image. This is due to the fact that images are easier to consume and require less cognitive effort compared to text. In addition to being processed faster, visual information is also more likely to be remembered. Studies have shown that people can remember more details from an image than from text alone. This is because images are more likely to evoke an emotional response, which helps in memory retention. When information is presented in a visual for...
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