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Combining quantitative and qualitative data leads to insights from "summary" of Mapping Experiences by James Kalbach
When we want to truly understand our users and their experiences, we need to look at both quantitative and qualitative data. Quantitative data gives us the numbers and metrics to measure the success of a product or service. It tells us how many users clicked on a button or how long they spent on a particular page. While quantitative data is essential for tracking performance and making data-driven decisions, it only gives us part of the picture. Qualitative data, on the other hand, provides us with the rich, nuanced insights into the thoughts, feelings, and behaviors of our users. It helps us understand why users are behaving in a certain way or what their pain points are. By combining both types of data, we can gain a more holistic view of the user experience. Quantitative data can tell us th...
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