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Balancing form and function in design from "summary" of The Big Book of Graphic Design by Roger Walton

When it comes to creating effective designs, it is crucial to strike a delicate balance between form and function. This means that while aesthetics and visual appeal are important, they should never overshadow the practical aspects of a design. One of the key aspects of achieving this balance is simplicity. By keeping things simple and streamlined, designers can ensure that the main message or purpose of the design is not lost in a clutter of unnecessary elements. This also helps to create a sense of coherence and clarity, making it easier for viewers to understand and engage with the design. Logical sequencing is another important factor in balancing form and function. Design elements should be arranged in a way that makes sense and flows smoothly, guiding the viewer's eye through the design in a logical manner. Transition words and phrases can be used to help connect different elements and create a sense of continuity. Consistency in tone and style is also essential. By maintaining a consistent look and feel throughout the design, designers can create a sense of unity and cohesion t...
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    The Big Book of Graphic Design

    Roger Walton

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