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Be aware of your audience from "summary" of The Sense of Style by Steven Pinker

Understanding the audience is crucial in effective communication. This involves taking into account the knowledge, beliefs, interests, and attitudes of the people you are addressing. Failure to do so can lead to miscommunication, confusion, or disengagement. Tailoring your message to suit the needs and expectations of your audience can greatly enhance the impact of your communication. When crafting a message, it is important to consider the background and expertise of your audience. For instance, using technical jargon may be appropriate when addressing experts in a particular field, but it may alienate those who are not familiar with the terminology. Similarly, assuming prior knowledge or understanding of certain concepts can create barrier...
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    The Sense of Style

    Steven Pinker

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