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Encourage usergenerated content from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
Encouraging user-generated content is a key strategy for building a vibrant and engaged community on social media. When you empower your followers to create and share their own content, you not only increase their investment in your brand, but you also tap into a powerful source of authentic and relatable messaging. One way to encourage user-generated content is to run contests and challenges that inspire your followers to get creative. By offering a prize or recognition for the best submissions, you create a fun and interactive experience that motivates people to participate. This not only generates a buzz around your brand, but also helps you discover new and undiscovered talent within your community. Another effective way to encourag...
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