Old products can be repackaged to seem new from "summary" of Buying In by Rob Walker
Consumers are constantly bombarded with new products and innovations, making it challenging for brands to capture their attention. However, what if I told you that these so-called "new" products may not be as new as they seem? In reality, many products are simply old ideas repackaged in a way to create the illusion of novelty. By repackaging old products, companies are able to breathe new life into their offerings and appeal to a broader audience. This strategy allows brands to tap into the nostalgia of consumers who may have fond memories of the original product while also attracting new customers who are drawn to the updated packaging or marketing. One example of this concept in action is the resurg...
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