Social influence can drive behavior and make ideas spread from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
Social influence has a significant impact on people's behavior and the spread of ideas. When we observe others engaging in a particular behavior, we are more likely to imitate that behavior ourselves. This phenomenon is known as social proof, where individuals look to others to guide their own actions. This can be seen in various aspects of our lives, from the products we purchase to the activities we engage in. Moreover, social influence can also play a role in making ideas spread. When we see others sharing a particular idea or belief, we are more inclined to adopt that idea ourselves. This is known as social contagion, where id...
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