Belief in magic can enhance the impact of persuasive messages from "summary" of Magic Words by Jonah Berger
According to Jonah Berger, the idea that magic can amplify the effectiveness of persuasive messages is not as far-fetched as it may seem. In fact, the belief in magical thinking has been deeply ingrained in human psychology for centuries. When people are presented with information that seems to defy logic or rational explanation, they become more captivated and engaged. This heightened level of interest can make them more open to persuasion and more likely to be influenced by the message being conveyed. One reason why magic can enhance the impact of persuasive messages is that it triggers a sense of wonder and awe in the audience. This sense of wonder can create a powerful emotional response that makes people more receptive to the ideas being presented to them. In addition, magic tricks often involve elements of surprise and novelty, which can grab the audience's att...
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