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Social norms impact our decisionmaking from "summary" of The Art of Choosing by Sheena Iyengar

Social norms play a significant role in shaping our decision-making process. These norms are the unwritten rules that guide our behavior in social situations. They influence our choices by providing a framework for what is considered acceptable or appropriate in a given context. For example, we may be more likely to conform to a social norm if we believe that our actions will be judged positively by others. Furthermore, social norms can create pressure to conform to the expectations of a group or society. This pressure can sometimes override our personal preferences or values, leading us to make decisions that align with the perceived norms of the situation. In some cases, individuals may even engage in behaviors that go against their own beliefs in order to av...
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    The Art of Choosing

    Sheena Iyengar

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