Summary of The Art of Choosing

The Art of Choosing is a groundbreaking examination of the power of choice in our lives. Written by Columbia University professor Sheena Iyengar, the book examines the effects of choice in relation to culture, psychology, and economics, and offers valuable insight into how choice affects our lives and why sometimes choosing too much can be a burden. The book dives into the importance of understanding how choices are made and how to make decisions in complex, uncertain environments. Iyengar argues that societies are made better when people have the ability to make their own choices, and delves into the implications of choice. The Art of Choosing is a fascinating look at decision-making through the lens of psychology, economics, and culture—from the exciting to the mundane. It provides the concepts, tools, and data we need to make wise decisions in our fast-moving, and ever-changing modern world.