Building rapport is essential in persuasion from "summary" of Influence, New and Expanded by Robert B Cialdini
Building rapport is an essential component of successful persuasion. This is because people are more likely to be persuaded by someone they like and trust. When we establish a connection with someone, they are more open to our ideas and suggestions. This is why it is important to take the time to build rapport before trying to persuade someone. One way to build rapport is by finding common ground with the person you are trying to persuade. By showing that you share similar interests or beliefs, you can create a sense of connection that makes the other person more receptive to your message. This can be as simple as asking about their interests or sharing a personal anecdote that shows you have something in common. Another way to build rapport is by showing empathy and un...
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