Personal preferences guide our decisionmaking process from "summary" of The Art of Choosing by Sheena Iyengar
Our personal preferences play a central role in guiding our decision-making process. Each choice we make is influenced by our unique likes, dislikes, values, and beliefs. These preferences are shaped by a combination of genetic predispositions, cultural upbringing, past experiences, and current circumstances. They serve as a compass that directs us towards options that align with our tastes and interests. When faced with a decision, we often rely on our personal preferences to help us navigate the available choices. We may gravitate towards certain options because they resonate with our values or bring us pleasure. Conversely, we may avoid alternatives that clash with our preferences or trigger negative emotions. Our decisions are a reflection of who we are as individuals and what we hold dear. Our personal preferences can vary widely from person to person, mak...
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