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Stick to one product line from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
The most successful brands in the world typically have one thing in common: they stick to one product line. This means that they focus on a specific category or niche and become known for their expertise in that particular area. By doing so, they are able to build a strong brand identity and establish themselves as the go-to choice for consumers looking for that particular type of product. When a brand tries to expand into multiple product lines, it can dilute its identity and confuse consumers. This is because consumers may no longer associate the brand with a specific category or n...
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