Focus on building a strong brand reputation from "summary" of Scaling Up by Verne Harnish
Building a strong brand reputation is crucial for the success of any business. It is not just about having a recognizable logo or catchy slogan; it is about establishing trust and credibility with customers. A strong brand reputation can help a company stand out from the competition, attract new customers, and retain existing ones. To build a strong brand reputation, a company must first define its core values and mission. These values should guide every decision and action the company takes, from the products it sells to the way it treats its employees. Consistency is key when it comes to building a brand reputation. Customers should know what to expect from a company and trust that it will deliver...
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