A strategy should be backed by sound reasoning and analysis from "summary" of Good Strategy Bad Strategy by Richard Rumelt
A strategy is not a goal or a vision. It is not merely a desired future outcome. A strategy is a way to achieve that desired future. It is a coherent set of analyses, concepts, policies, arguments, and actions that respond to a high-stakes challenge. A good strategy is not just a list of goals or a set of steps. It is a way of thinking, a mindset. A good strategy starts with the identification of the key challenges or obstacles to a goal. It involves a deep understanding of the situation at hand, including the resources available, the capabilities of the organization, and the external environment. Without this understanding, any actions taken are likely to be ineffective or even counterproductive. Sound reasoning and analysis are essential components of a good strategy...
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