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Building trust is crucial from "summary" of Técnicas de Persuasão by Adenilson Giovanini
One of the most important aspects of persuasion is the ability to build trust with your audience. Without trust, it is nearly impossible to convince others to see things from your perspective or to take the desired action. Trust is the foundation upon which all successful persuasion is built. When you are able to establish trust with your audience, they are more likely to listen to what you have to say and be open to your ideas. Trust creates a connection between you and your audience, making it easier to influence their thoughts and behaviors. People are more likely to believe someone they trust and are more willing to follow their recommendations. Building trust involves being authentic and genuine in your interactions with others. It is important to be honest and transparent in your communication, ...
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