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Emotions play a crucial role in decisionmaking from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Emotions are central to our decision-making process. They act as a powerful force that influences our choices in ways we may not even realize. Our emotions can lead us to make decisions that may seem irrational or illogical, but they play a crucial role in shaping our thoughts and actions. When we are faced with a decision, our emotions come into play, guiding us towards the option that feels right on a gut level. It is important to understand that emotions are not just a byproduct of the decision-making process; they are an integral part of it. Research has shown that emotions are closely linked to our cognitive p...
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