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Utilizing the scarcity principle can be effective from "summary" of The Psychology of Persuasion by Kevin Hogan
The scarcity principle is a powerful tool in the world of persuasion. When something is scarce or limited in availability, people tend to perceive it as more valuable. This perception of scarcity triggers a sense of urgency in individuals, motivating them to act quickly in order to secure the scarce resource. By strategically utilizing the scarcity principle, you can effectively influence the behavior of others. For example, creating a sense of scarcity around a product or service can increase its perceived value and desirability. Limited-time offers, exclusive deals, or low stock alerts can all create a sense of urgency that prompts people to make a purchase decision ...
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