The Golden Circle: why, how, what from "summary" of Summary Start With Why by Instant-Summary
In the business world, successful leaders and organizations all think, act, and communicate in the same way, which is known as The Golden Circle. The concept is centered around three key elements: why, how, and what. Most organizations operate from the outside in, starting with what they do, then moving to how they do it, and finally explaining why they do it. However, truly inspiring leaders and companies start with why. They communicate their beliefs and values first, which in turn attracts others who share their same beliefs. When it comes to communicating their message, these leaders and organizations use a simple and powerful framework known as The Golden Circle. The innermost circle represents why they do what they do, the middle ...Similar Posts
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