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Businesses that prioritize purpose are more resilient in times of crisis from "summary" of The Purpose Economy by Aaron Hurst
In times of crisis, businesses that prioritize purpose over profit have shown a higher level of resilience. This is because a clear sense of purpose serves as a guiding light for organizations when facing challenges and uncertainties. When employees understand the deeper meaning behind their work, they are more motivated and committed to overcoming obstacles. This intrinsic motivation can drive innovation, collaboration, and adaptability, which are essential qualities for navigating through turbulent times. Moreover, purpose-driven businesses tend to have a stronger connection with their customers and communities. By focusing on creating value beyond just financial returns, these organizations build trust and loyalty among their stakeholders. ...
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