Prioritize purpose over profit from "summary" of Company of One by Paul Jarvis
When we start a business, our primary goal is often to make money. We chase after profits, believing that financial success is the ultimate measure of our worth. But what if there's a different way to approach business—one that focuses on purpose instead of profit?Prioritizing purpose over profit means shifting our mindset and aligning our actions with our values. It means asking ourselves why we're in business in the first place and what impact we want to have on the world. When we lead with purpose, we're able to make decisions that are in line with our beliefs and principles, rather than just chasing after the almighty dollar. When we prioritize purpose over profit, we create businesses that...
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