The Golden Circle: why, how, what from "summary" of Summary Start With Why by Instant-Summary
In the business world, successful leaders and organizations all think, act, and communicate in the same way, which is known as The Golden Circle. The concept is centered around three key elements: why, how, and what. Most organizations operate from the outside in, starting with what they do, then moving to how they do it, and finally explaining why they do it. However, truly inspiring leaders and companies start with why. They communicate their beliefs and values first, which in turn attracts others who share their same beliefs. When it comes to communicating their message, these leaders and organizations use a simple and powerful framework known as The Golden Circle. The innermost circle represents why they do what they do, the middle circle represents how they do it, and the outer circle represents what they do. By starting with why, these leaders are able to inspire others and create a sense of loyalty and trust among their followers. People are drawn to those who believe what they believe, which is why starting with why is so important. The why of a company is its purpose, cause, or belief - the reason it exists beyond just making a profit. The how is the specific actions a company takes to fulfill its purpose, cause, or belief. The what is the tangible result of the why and how - the products or services a company sells. By focusing on why they do what they do, successful leaders are able to create a strong sense of purpose and direction within their organization.- Leaders can inspire others to take action and create long-lasting change. They are able to connect with people on a deeper level and build trust and loyalty among their followers. When a company's why aligns with the beliefs of its customers, employees, and partners, it creates a powerful sense of unity and purpose that drives success. Ultimately, The Golden Circle is a powerful tool that can help leaders and organizations create a lasting impact and inspire change in the world.
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