The golden circle consists of why, how, and what from "summary" of Start with why by Simon Sinek
The Golden Circle is a concept that helps us understand why some people and organizations are more innovative, influential, and successful than others. The circle consists of three layers: why, how, and what. These layers represent a way of thinking and communicating that is deeply rooted in human biology. The outermost layer of the Golden Circle is what. This layer represents the tangible products, services, and actions that an organization takes. Most organizations are very good at talking about what they do. They can easily describe the products they sell or the services they provide. However, talking about what you do does not inspire loyalty or strong emotional connections. The middle layer of the Golden Circle is how. This layer represents the processes, strategies, and values that an organization uses to achieve its goals. Some organizations are able to articulate how they do what they do. They can explain their unique selling points or their competitive advantages. However, talking about how you do what you do does not necessarily set you apart from the competition. The innermost layer of the Golden Circle is why. This layer represents the purpose, cause, or belief that inspires an organization to exist. Very few organizations are able to clearly articulate why they do what they do. However, those that can inspire deep loyalty, trust, and admiration. This is because people are drawn to organizations and leaders who share their values and beliefs. When an organization communicates from the inside out, starting with why, it is able to inspire others. This is because people are more likely to be inspired by a sense of purpose or belief than by a product or service. By focusing on why, organizations can attract customers, employees, and partners who share their values. This creates a strong, loyal following that can help the organization achieve greater success.
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