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Purpose can be a guiding force in decisionmaking for companies from "summary" of The Purpose Economy by Aaron Hurst
Purpose is not just a nice-to-have feature for companies; it is a powerful force that can drive decision-making and strategy at every level. When a company has a clear and compelling purpose, it serves as a guiding light that influences everything from product development to hiring practices. Purpose energizes employees, attracts customers, and differentiates the company from competitors in a crowded marketplace. Having a strong purpose can help companies navigate through challenging times and make tough decisions with confidence. In the face of uncertainty or adversity, a clear sense of purpose can provide the clarity and motivation needed to stay the course and emerge stronger on the other side. Purpose can also serve as a moral compass, guiding leaders to make ethical choices that align with the values of the company and benefit all stak...
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