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Framing can alter the way choices are perceived from "summary" of Alchemy by Rory Sutherland
The way in which choices are presented to us can significantly influence our decisions. By framing a choice in a certain way, we can alter the way it is perceived, ultimately impacting the decision we make. This concept is crucial in understanding human behavior and decision-making processes. Consider a simple example of how framing can influence choices. If you are given the option to purchase a product for $50 with a $10 discount or the same product for $40 with no discount, the framing of the choices can impact your decision. Despite the fact that the end result is the same in both scenarios, the framing of the choices as a discount or a higher price without a discou...
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