Summary of Selling the Invisible

Selling the Invisible by Harry Beckwith is a comprehensive guide to providing services in the business world. The book focuses on understanding the unique challenges posed by selling services, such as the complexity of building relationships with customers and the lack of tangible products to evaluate. Throughout the book, Beckwith provides tips and strategies on how to overcome these challenges, such as developing strategies to provide excellent customer service, building trust with customers, and creating an effective pricing structure. Additionally, Beckwith outlines how to create a successful marketing plan, as well as how to maintain quality standards and manage customer expectations. Finally, he discusses how to measure customer satisfaction and the importance of professional development. Selling the Invisible is a must-read for anyone looking to build a successful business in the service industry.