Be transparent and honest in your communication from "summary" of Selling the Invisible by Harry Beckwith
Transparency and honesty are crucial in communication. Clients value honesty above all else. They want to know the truth so that they can make informed decisions. If you are not honest with your clients, they will not trust you. Trust is the foundation of any relationship, and without it, your business will not thrive. Transparency means being open and honest about your products or services. It means sharing both the good and the bad. If you try to hide something from your clients, they will find out eventually. And when they do, they will not be happy. It is better to be upfront about any issues or limitations from the start. Clients will appreciate your honesty, even if it means losing a sale in the short term. Being transparent also means being clear and straightforward in your communication. Avoid using jargon or buzzwords that may confuse your clients. Speak in simple language that everyone can understand. Your goal should be to inform and educate, not to impress with fancy words. Clear communication builds trust and credibility with your clients. In a world where information is readily available, clients can easily fact-check what you tell them. If they catch you in a lie or a half-truth, they will not hesitate to take their business elsewhere. Honesty is the best policy, especially in the age of social media where news spreads fast. Your reputation is on the line with every interaction, so it is essential to always be truthful. When you are honest and transparent in your communication, you build trust with your clients. They will see you as a reliable and trustworthy partner. Trust leads to loyalty, repeat business, and referrals. In the long run, honesty pays off. So, always remember to be transparent and honest in your communication with clients.
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