Creating a sense of urgency can motivate buyers to make a decision from "summary" of Secrets of a Master Closer by Mike Kaplan
The key to closing a sale is creating a sense of urgency in the buyer. When a buyer feels a sense of urgency, they are more likely to make a decision quickly. This urgency can come from a variety of sources - limited time offers, scarcity of the product, or fear of missing out on a great deal.
One way to create urgency is to highlight the benefits of the product or service in question. By emphasizing what the buyer stands to gain by making a purchase now, you can help them see the value in acting quickly. If they wait too long, they may miss out on those benefits.
Another effective tactic is to point out any potential drawbacks to ...
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