Use objections as opportunities from "summary" of Sell Or Be Sold by Grant Cardone
When a customer raises an objection during a sales pitch, many salespeople see it as a roadblock or a sign of rejection. However, objections should not be viewed in a negative light. In fact, objections present a valuable opportunity for the salesperson to address the customer's concerns and potentially close the deal. By understanding objections as opportunities, salespeople can demonstrate their expertise, build trust with the customer, and ultimately increase the chances of making a sale. When a customer raises an objection, it shows that they are interested in the product or service but may have reservations or questions that need to be addre...
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