Continuously refine your value proposition based on customer feedback from "summary" of Selling to Big Companies by Jill Konrath
To succeed in selling to big companies, you must constantly seek feedback from your customers. This feedback is crucial in helping you refine your value proposition. By listening to what your customers have to say, you can gain valuable insights into what matters most to them and what they find most compelling about your offering. This information allows you to make necessary adjustments to ensure that your value proposition remains relevant and impactful. Customer feedback is like a compass that guides you in the right direction. It provides you with a roadmap for how to position your product or service in a way that resonates with yo...
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