Connecting emotionally with customers through your why builds loyalty from "summary" of Start With Why by Readtrepreneur Publishing
When a company is able to effectively communicate their "why" to their customers, it creates an emotional connection that goes beyond the products or services being offered. This emotional connection is what builds loyalty among customers. When customers understand the driving purpose behind a company, they are more likely to feel a sense of alignment with that purpose, which in turn fosters a sense of belonging and loyalty. By focusing on the "why" rather than the "what" or the "how," a company is able to tap into the emotional center of their customers' brains. This emotional connection is what drives decision-making and ultimately leads to customer ...
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