Providing evidence and logical reasoning strengthens persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
When it comes to persuasion, one of the most powerful tools at our disposal is providing evidence and logical reasoning. By presenting facts, data, and sound arguments, we can bolster our case and increase the likelihood of swaying others to our point of view. This is because evidence and logical reasoning appeal to our rational minds, helping us make informed decisions based on solid information rather than mere emotions or gut feelings.
When we support our arguments with evidence, we show that we have done our homework and have a solid foundation for our beliefs. This can lend credibility to our position and make it more persuasive to others. People are more likely to trust and be persuaded by someone who can back up their claims with concrete evidence rather than relying solely on empty rhetoric or unsubstantiated assertions.
Moreover, logical reasoning helps us connect the dots and make a compelling case fo...
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