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Commitment and consistency play a crucial role in shaping people's behavior and choices from "summary" of Influence by Robert B. Cialdini
People have a deep desire to be seen as consistent individuals. Once they make a choice or take a stand on a particular issue, they feel obligated to behave in a manner that is in line with their previous decision. This desire for consistency is so strong that people will often go to great lengths to avoid appearing inconsistent, even if it means acting against their best interests. Commitment plays a crucial role in this process of shaping behavior and choices. When individuals make a commitment, whether it is explicit or implicit, they are more likely to follow th...
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