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Influence is a twoway street from "summary" of Influence, New and Expanded by Robert B Cialdini

The idea that influence is a two-way street is a fundamental principle that underlies many of the strategies presented in this book. It highlights the reciprocal nature of influence, emphasizing that it is not merely a one-sided process where one party exerts power over another. Instead, influence involves a dynamic exchange between individuals, where both parties can influence each other in various ways. When we recognize that influence is a two-way street, we become more attuned to the ways in which our actions and behaviors can impact others. This awareness allows us to approach interactions with a greater sense of responsibility and mindfulness, understanding that our words and actions have the potential to shape the attitudes and behaviors of those around us. Furthermore, understanding that influence is ...
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    Influence, New and Expanded

    Robert B Cialdini

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