Engage customers by asking relevant and timely questions from "summary" of Secrets of Question-Based Selling by Thomas Freese
To truly engage customers in a meaningful way, it is essential to ask questions that are not only relevant but also timely. By doing so, sales professionals can demonstrate their understanding of the customer's needs and challenges, thus building credibility and trust in the process. When asking questions, it is important to keep in mind that they should be tailored to the specific situation at hand. Generic or off-topic questions are unlikely to resonate with the customer and may even come across as insincere or disinterested. Furthermore, asking questions at the right time is just as crucial as asking...
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