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Sales success comes from a combination of skill, effort, and strategy from "summary" of Making Major Sales by Neil Rackham

In major sales, achieving success is not merely about possessing a particular skill or putting in a great deal of effort. It is also about having a well-thought-out strategy in place. Each of these elements - skill, effort, and strategy - plays a crucial role in determining the outcome of a sales endeavor. Skill is essential because it is the foundation upon which the sales process is built. Without the necessary skills, a salesperson may struggle to effectively communicate with potential clients, understand their needs, and ultimately close the deal. Skills such as active listening, problem-solving, and negotiation are all vital components of successful sales interactions. Effort is equally important, as even the most skilled salesperson will not achieve success without putting in the necessary work. In the world of major sales, persistence and determination are key. Sales professionals must be willing to go the ...
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    Making Major Sales

    Neil Rackham

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