Closing the sale requires a combination of skills and strategies from "summary" of Secrets of a Master Closer by Mike Kaplan
To be successful at closing a sale, you need to have a diverse set of skills and strategies at your disposal. It's not just about having one specific technique that you rely on every time. Instead, you need to be adaptable and able to tailor your approach to the unique needs and preferences of each potential customer. One of the key skills you need to master is the ability to build rapport with your customers. This involves establishing a connection with them, understanding their needs and desires, and showing them that you genuinely care about helping them find a solution. Without this foundation of trust and understanding, it will be difficult to convince them to make a purchase. Another important skill i...
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