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Clear messaging leads to customer engagement from "summary" of Building a Storybrand by Donald Miller
The most important thing to remember when communicating with customers is to keep your messaging clear and easy to understand. If your message is confusing or unclear, your customers are likely to disengage and move on to something else. In order to keep your customers engaged, you need to make sure that your message is simple and to the point. This will help customers quickly understand what you are trying to communicate and keep them interested in what you have to say. When crafting your message, it is important to think about the logical sequence of information that you are presenting. Your message should flow in a way that makes sense to the reader, leading them from one point to the next in a natural and coherent manner. This will help keep your customers engaged and interested in what you have to say. Transition words and phrases can also help make your message more engaging and easier to follow. By u...
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