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Crossmodal sensory experiences enhance brand engagement from "summary" of Neuromarketing by Patrick Renvoise,Christophe Morin
When it comes to making an impact on consumers, engaging multiple senses is key. Brands that can create a holistic sensory experience are more likely to leave a lasting impression on their audience. This is where crossmodal sensory experiences come into play - by combining different sensory inputs, such as sight, sound, and touch, brands can create a more immersive and memorable experience for consumers. Research has shown that engaging multiple senses can lead to increased brand engagement and loyalty. When consumers are able to experience a brand through multiple senses, they are more likely to form strong emotional connections with that brand. This emotional connection can lead to increased brand recall and preference, ul...
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