The industry relies on addiction to drive sales from "summary" of Salt Sugar Fat by Michael Moss
The processed food industry doesn't just want us to buy their products; they want us to keep coming back for more. To achieve this goal, they rely on a simple but powerful strategy: addiction. By carefully engineering their products to hit the perfect combination of salt, sugar, and fat, they create irresistible flavors that keep us hooked. These ingredients trigger our brain's pleasure center, leading us to crave more and more. The industry knows that if they can get us addicted to their products, we'll become loyal customers who keep buying their foods over and over again. To make sure we stay hooked, they employ a team of food scientists whose sole job is to find the optimal levels of salt, sugar, and fat that will keep us coming back for more. These scientists use a mix of cutting-edge technology and old-fashioned trial and error to create foods that hit the perfect "bliss point" - the precise level of these ingredients that maximizes our pleasure an...
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