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persuade from "summary" of Presentation Zen by Garr Reynolds
The art of persuasion is a powerful tool in the realm of presentations. To persuade is to influence others to take a specific action, to adopt a particular belief, or to change their behavior in some way. In a presentation setting, it is crucial to engage your audience and convince them of the validity of your ideas. To effectively persuade your audience, you must first establish credibility. This involves demonstrating your expertise on the topic at hand and showcasing your passion and commitment to the subject matter. By building trust with your audience, you increase the likelihood that they will be receptive to your message. In addition to credibility, it is important to appeal to the emotions of your audience. People are more likely to be swayed by a message that resonates with them on a personal level. By telling stories, using imag...
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