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Scarcity can drive demand and increase persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
Scarcity can act as a powerful motivator in driving demand and increasing the level of persuasion in a particular situation. When something is perceived as rare or in limited supply, people tend to place a higher value on it and are more likely to desire it. This heightened sense of value can lead individuals to feel a sense of urgency to obtain the scarce item before it runs out. In a world where choices are seemingly endless, scarcity can help to cut through the noise and capture people's attention. By highlighting the limited availability of a product or service, marketers can create a sense of exclusivity and desira...
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