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The power of communication lies in its ability to shape perceptions and influence behavior from "summary" of PODER DA COMUNICAÇAO, O by MANUEL CASTELLS
Communication possesses a profound power that goes beyond mere transmission of information. It holds the transformative capacity to mold how individuals perceive the world around them and ultimately influence their actions. Through the exchange of messages, communication constructs meanings, shapes beliefs, and guides behaviors in society. This process is not a passive one; rather, it is dynamic and interactive, constantly evolving as people engage with various forms of communication. The ability of communication to shape perceptions lies in its capacity to frame issues, events, and ideas in a particular light. By selecting what to emphasize and how to present it, communicators can influence how audiences interpret information. This framing process...
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