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Social proof can persuade us to follow the crowd from "summary" of Influence, New and Expanded by Robert B. Cialdini, PhD
The principle of social proof is a powerful force that can influence our behavior in a variety of contexts. Essentially, it suggests that when we are uncertain about what to do, we tend to look to others for guidance. If we see others engaging in a particular behavior, we are more likely to follow suit. This phenomenon is evident in situations where we are unsure of how to act, such as when we are in unfamiliar or ambiguous circumstances. In these cases, we often rely on the actions of others to inform our own decisions. This is because we assume that if others are behaving in a certain way, it must be the corre...
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