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Leveraging the principle of liking can influence behavior from "summary" of The Psychology of Persuasion by Kevin Hogan
One of the most powerful tools in influencing behavior is the principle of liking. This principle suggests that people are more likely to comply with requests from individuals they know and like. By leveraging this principle, you can significantly impact how others respond to your persuasive efforts. When people perceive you as likable, they are more inclined to trust you and be receptive to your message. This can be achieved through various means, such as finding common ground, offering genuine compliments, and showing empathy towards others. By building rapport and establishing a connection with your audience, you can increase the likelihood of them being influenced by you. Furthermore, the principle of likin...
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