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Building likability is important from "summary" of PNL Técnicas de Persuasão e Influência by Edward Collins

Building likability is crucial in the realm of persuasion and influence. People are naturally drawn to those they like, trust, and feel a connection with. When you are likable, you are more likely to gain the trust and cooperation of others. Likability is not just about being friendly or agreeable; it goes deeper than that. It involves being genuine, empathetic, and understanding towards others. It is about showing a sincere interest in people and making them feel valued and appreciated. When you build likability, you create a positive rapport with others, which makes them more open to your ideas and suggestions. People are more inclined to listen to someone they like and respect. Likability also helps to establish a sense of camaraderie and mutual understanding, which can lead to stronger relationships and better communication. Moreover, likability can also help you navigate conflicts and challenges more effectively. When people like you, they are more willing to work with you to find solutions and resolve issues amicably. Likability can also help you stand out among others and leave a lasting impression.
  1. Building likability is a powerful tool in the art of persuasion and influence. By being likable, you can create a positive impression, gain the trust of others, and ultimately increase your effectiveness in achieving your goals.
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PNL Técnicas de Persuasão e Influência

Edward Collins

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